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Specialising in all Livestock Sales   

Phelan & Henderson & Co is a privately owned livestock and property agency servicing South and South East Gippsland. After celebrating 25 years running David Phelan & Co, David got an opportunity to grow the business further when Simon Henderson agreed to join the firm and a new Stock & Station agents business was formed called Phelan & Henderson & Co. The new firm opened for business on 6th July 2015. This has been an immediate success with all Simons clients following him to the new firm that he has a stake in.

In November 2015 Phelan & Henderson & Co was granted a Real Estate Licence after securing the services of Mr Brian Rodwell as officer in effective control. Brian who is a leader in the pastoral industry brings a wealth of experience, knowledge and know how to the new company and will allow Phelan & Henderson Real Estate to provide a complete service to our clients.


David Phelan.

David started in the livestock industry in Bairnsdale with Elders back in 1972, and within a year he held an Auctioneer’s Licence before turning 21 years of age.

On the 1st of January 1977 he took over the responsibly of running the Australian Estates office at Yarram. The business grew and the mergers took place, firstly to DSM- ESTATES then to ELDERS Pastoral. 

In March 1990 David seized the opportunity to Purchase all Elders YARRAM branch assets and formed his own company called David Phelan & Co Pty Ltd, the new business started on the First of April 1990, April fools day. It was an immediate success with the clients enjoying personalised service. In the first year live weight selling was introduced to the saleyards, The old Estates Yards were rebuilt then some years later the Dalgety yards were acquired and 30 acres behind the saleyards was purchased and fenced into holding paddocks so cows could be held over the weekend from the market till abattoirs wanted them on Monday. 

Then with the rationalisation of saleyards the opportunity arose to relocate to the new VLE complex at Leongatha, with selling pens under the roof and soft flooring, this was a big step for the little company but one that proved of great benefit to the clients with added competition on their cattle and the cattle presented so well on the new soft flooring.

In July this year after celebrating 25 years working in David Phelan & Co, David started the new company Phelan & Henderson & Co.


Simon Henderson

"After completing my VCE in 1988, I landed my first job in the industry with VOP Mercantile as a clerk/trainee at the Dandenong Saleyards in early 1989.After settling into the role,which was 3 days a week, I applied for,and was successful in getting a traineeship with Elders Pastoral in October 1989. I was based at Leongatha, and was sent from branch to branch in relieving roles,and to gain experience. I worked in Sale,Bairnsdale,Yarram and Swan Hill. It was whilst working at Yarram I first met David Phelan on early 1990. In 1992 I was transferred to Finley, NSW,as a Livestock Salesman.I had started auctioneering whilst in Gippsland and it was at Finley where I improved my auctioneering skills and looked after a diverse client base. In August 1993 I moved to Kilmore, Vic, as livestock salesman with Brian Rodwell and co. With the endorsement of Brian Rodwell and significant help and opportunity provided by Colin Jones, I was auctioneering back at Dandenong, which to me was like a mini Newmarket,with 2 auctioneers selling at the same time.

I entered the national young auctioneers competition, and won the Naional Title in 1994. I represented Australia at the Calgary Stampede in July 1994.Mid 1995,I was offered a job by Elders to be the branch Auctioneer in Warrnambool. I was reluctant to Leave Brian Rodwell & Co as the firm was fantastic, but I did want to work in the Western District to broarden my horizon. So I took on the role for 12 months. it didn't work out as I had planned and I was lucky to get my job back at Kilmore. In 1996 I married Christine and things were going well in Kilmore. Brian Rodwell had opened a branch in Ballarat and they needed an auctioneer to be stationed there, so Christine and I moved there in January 1998. It was a 2 year posting, and being mainly a sheep selling centre,i wanted to get back into a cattle area, and I was transferred to Rodwells Pakenham in March 2000. That was fantastic, however,an opportunity arose to move to South Gippsland in November 2000. We decided to move to Inverloch,and I started work in Leongatha with Rodwells in November 2000. I have enjoyed living working in the South Gippsland area since that time. I left Rodwells in January 2006 and opened a branch for Everitt and Seeley. In Early 2009 I accepted a role as Senior Auctioneer with Alex Scott & staff, a role that I had until July 2105 when I went into this partnership with David Phelan. It is a great setup and I am looking forward to the future, providing a high level of service to our loyal client base. Phew..Typing Cramp. That's all Folks."

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